Resume

EDUCATION
Integrated Marketing Communications, Master of Arts 2014
West Virginia University, Morgantown, West Virginia

Media and Communications, Master of Science 2009
Norfolk State University, Norfolk, Virginia

Journalism, Bachelor of Arts 2006
Norfolk State University, Norfolk, Virginia

WORK EXPERIENCE
Marketing Project Manager January 2016 – Present
Anthem, Inc., Virginia Beach, Virginia
Work with marketing officials in various states to develop and execute Medicaid marketing and retention plans. Manage various vendor relationships to ensure proper and timely execution of marketing initiatives. Oversee development of outreach collateral, including telephonic scripts, direct mail pieces as well as text and email copy, and oversee periodic updates and changes. Assist with analyzing/evaluating the effectiveness of all outreach campaigns. Help develop member engagement strategies to achieve Medicaid membership and retention goals.

Marketing Coordinator July 2015 – January 2016
Anthem, Inc., Virginia Beach, Virginia
Manage Medicaid outreach programs and marketing campaigns. Oversee development of marketing collateral aimed at retaining Medicaid program membership. Work with various groups within Anthem to develop and approve telephonic outreach scripts, direct mail copy and text message verbiage. Assist with managing vendor relationships to ensure proper and timely execution of marketing initiatives. Assist with creating reports that evaluate the overall success of outreach efforts.

Brand Manager October 2012 – July 2015
Dominion Enterprises, Norfolk, Virginia
Grow and manage relationships with construction equipment and commercial truck manufacturers. Assist these manufacturers in managing their online brand presence. Manage projects as defined by the manufacturers, which includes coordinating with various departments and seeing the requests to fruition. Analyze and report on data to identify areas of opportunity for the business as well as the manufacturers. Assist with defining and executing strategic marketing initiatives for the business as well as the manufacturers. Develop and execute training presentations for internal staff, customers and manufacturers. Manage new manufacturer partnership tasks and timelines.

Senior Communications Specialist June 2010 – October 2012
Hampton Roads Transit, Norfolk, Virginia
Write, update and maintain agency media relations, crisis, marketing and communications plans. Write and send press releases/media advisories, assemble press kits and organize press conferences. Write content for agency brochures, rack cards and flyers, and coordinate with graphic artist on design. Write, design and coordinate delivery agency’s external and internal newsletters. Pitch stories, conduct television interviews and respond to media inquiries. Conduct focus groups for marketing initiatives. Plan, organize and execute annual agency events and ribbon-cuttings as well as specialty events, including opening weekend events for The Tide light rail. Plan, execute and manage the agency’s social media strategy, which includes its Facebook and Twitter pages.

Communications Specialist October 2007 – June 2010
Hampton Roads Transit, Norfolk, Virginia
Write and send press releases/media advisories, assemble press kits and organize press conferences. Write content for agency brochures, rack cards and flyers, and work with graphic artist on design. Write, design and coordinate delivery agency’s external and internal newsletters. Conduct focus groups for marketing initiatives. Assist with planning and execution of agency events.
Manage agency’s Facebook and Twitter pages.

Promotions Coordinator June 2006 – October 2007
WAVY-TV/WVBT-TV, Portsmouth, Virginia
Develop and maintain the station’s Speaker’s Bureau and report on bureau activities. Write and send press releases and media advisories. Write articles for the station’s internal newsletter. Assist with coordinating station-sponsored events. Plan and execute station projects. Conduct station tours. Produce station promos, a process that includes script writing, directing film shoot, editing video and placing them on the program log for maximum visibility.

VOLUNTEER EXPERIENCE
Marketing Consultant January 2015 – Present
Coastal 1 Dry Cleaners, Virginia Beach, Virginia
Develop and execute marketing initiatives designed to attract new and repeat customers. Manage website content and company blog. Create and execute email marketing campaigns. Manage social media pages and associated advertising campaigns. Manage Google AdWords search engine marketing campaigns.

Volunteer Public Relations & Marketing Mentor July 2010 – December 2010
The Consortium for Infant and Child Health/PRSA, Norfolk, Virginia
Analyze data and work with CINCH staff to identify areas of opportunity. Develop strategies and tactics to assist CINCH in increasing brand awareness and establish and manage positive community reputation. Develop full-range marketing and communications plan for 2011.

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