Resume

EDUCATION
Integrated Marketing Communications, Master of Arts
West Virginia University, Morgantown, West Virginia

Media and Communications, Master of Science
Norfolk State University, Norfolk, Virginia

Journalism, Bachelor of Arts
Norfolk State University, Norfolk, Virginia

WORK EXPERIENCE
Marketing Manager January 2018 – Present
Anthem, Inc., Virginia Beach, VA

  • Develop short- and long-term data-driven marketing strategies that achieve retention and membership goals.
  • Execute omnichannel (call, SMS text, email, direct mail, and social media) marketing campaigns and analyze campaign effectiveness.
  • Manage the development of materials used for omnichannel marketing campaigns (call, SMS text, email, mailing, and social media).
  • Collaborate with internal teams and manage vendor relationships in order to plan and implement marketing initiatives.
  • Act as the team’s subject matter expert on telephonic outreach policies and procedures.

Served as marketing coordinator (2015), marketing project manager (2016) and marketing manager (2018).

Brand Manager October 2012 – July 2015
Dominion Enterprises, Norfolk, Virginia

  • Develop marketing strategies that strengthen the online presence of construction equipment and commercial truck manufacturer clients.
  • Execute digital marketing campaigns using social media and search engine marketing (SEM/paid search).
  • Oversee the development of dealer websites to ensure brand standards are met and calls to action align with manufacturer goals.
  • Use data and trends to identify areas of opportunity for the business as well as our clients.
  • Manage company’s social media page.

Senior Communications Specialist June 2010 – October 2012
Hampton Roads Transit, Norfolk, Virginia

  • Develop agency’s media relations and external communications strategies, and draft related plans, press releases and media advisories.
  • Develop agency’s internal communications strategy and write and design associated materials, including a bi-weekly newsletter.
  • Write and oversee design of customer-facing materials, such as brochures, fliers and rack cards, as well as the agency’s public website.
  • Plan and execute agency events, including press conferences, ribbon cuttings and other special events such as focus groups and public engagement activities.
  • Develop, execute and manage agency’s social media strategy.

Served as communications specialist (2007) and senior communications specialist (2010).

Promotions Coordinator June 2006 – October 2007
WAVY-TV/WVBT-TV, Portsmouth, Virginia
Develop and maintain the station’s Speaker’s Bureau and report on bureau activities. Write and send press releases and media advisories. Write articles for the station’s internal newsletter. Assist with coordinating station-sponsored events. Plan and execute station projects. Conduct station tours. Produce station promos, a process that includes script writing, directing film shoot, editing video and placing them on the program log for maximum visibility.

VOLUNTEER EXPERIENCE
Marketing Consultant January 2015 – Present
Coastal 1 Dry Cleaners, Virginia Beach, Virginia
Develop and execute marketing initiatives designed to attract new and repeat customers. Manage website content and company blog. Create and execute email marketing campaigns. Manage social media pages and associated advertising campaigns. Manage Google AdWords search engine marketing campaigns.

Volunteer Public Relations & Marketing Mentor July 2010 – December 2010
The Consortium for Infant and Child Health/PRSA, Norfolk, Virginia
Analyze data and work with CINCH staff to identify areas of opportunity. Develop strategies and tactics to assist CINCH in increasing brand awareness and establish and manage positive community reputation. Develop full-range marketing and communications plan for 2011.