About

150624_CWS_Headshots_Web_67

Allow me to tell you a little about myself. I am currently a member of the retention marketing team at Anthem, Inc. In my role, I am responsible for managing Medicaid outreach programs and campaigns. I also oversee the development of marketing collateral aimed at retaining Medicaid program membership, and work with various groups within Anthem to develop telephonic outreach scripts, direct mail copy and text message verbiage.  I have just under 10 years of experience in the marketing communications industry. Feel free to check out my Resume page to learn more about the other duties and responsibilities I have held throughout my career.

Dedicated to continuous growth in the industry, I have taken up additional projects that allow me to learn new things as well as exercise my knack for creativity.   One such example is the work that I have done for Coastal 1 Dry Cleaners. In my capacity as the marketing consultant, I develop and execute marketing initiatives designed to attract new and repeat customers. I also manage website content and the company blog, create and execute email marketing campaigns, manage social media pages, as well as manage Google AdWords search engine marketing campaigns.

Anyone who knows me understands the emphasis I place on giving back. I believe that each of us has an obligation to do our part to help make the world a better place. As such, I make regular contributions in the form of time, money and material possessions to causes that are near and dear to me, including the Children’s Hospital of the King’s Daughters (CHKD) and Reading Enriches All Children (REACH), just to name a few.  I also enjoy doing random acts of kindness. Mahatma Gandhi said it best when he said, “You must be the change you wish to see in the world.”

Above all, my roles as wife and mother are most important. I feel extremely blessed to share my life with one truly amazing man and motherhood is the absolute greatest thing to ever happen to me. In my spare time, I enjoy attending Kindermusik classes with my daughter and going to the movies, comedy shows and professional sporting events. Go Dallas Cowboys!

Now you know a little about me. If you still have questions, feel free to reach out to me. I look forward to hearing from you!

WhiteDaisy

Advertisements